Reading insight cards

Insight cards are the building blocks of Genuics' automated analysis. Each card summarizes a specific finding from your data. Here's how to read them.

Anatomy of an insight card

Every insight card has these elements:

• Title - a short summary of the finding (e.g., "NPS dropped 12 points in the Southwest region")
• Priority badge - color-coded: green (low), yellow (medium), orange (high), red (urgent)
• Type indicator - friction, positive, variance, driver, or theme
• Description - a longer explanation of what was found and why it matters
• Evidence summary - the data behind the insight: dataset, row count, metric values

Card types explained

Scorecard metrics

These show your key performance indicators with trend arrows. For example, an NPS scorecard might show your current score, the change from last period (e.g., +5 WoW), and a breakdown by dimension.

Friction cards

Friction cards highlight problems. They surface segments with below-average performance, negative sentiment trends, or declining metrics. For example: "Support satisfaction dropped 18% in the Mobile app channel."

Positive cards

The good news. Positive cards highlight strengths, improving trends, and high-performing segments. For example: "Enterprise NPS increased to 72, up from 64 last quarter."

Variance cards

These flag unexpected changes - metrics that moved more than expected. They help you catch anomalies early. For example: "Response volume spiked 340% on March 15th."

Driver cards

Driver cards explain why something changed. They identify which dimensions or factors contributed most to a metric movement. For example: "The NPS decline is primarily driven by the 'Billing Experience' theme, which accounts for 62% of detractor comments."

Theme cards

Theme cards group free-text responses into clusters. They show which topics your respondents mention most, along with sentiment (positive or negative). For example: "The top theme is 'Wait Times' (mentioned in 23% of responses), with 85% negative sentiment."

Acting on a card

When you see an insight worth pursuing:

1. Click the insight card to expand its full details.
2. Review the evidence - the specific data points, segments, and metrics involved.
3. Click Create Action to turn the insight into a trackable follow-up task. The action is pre-filled with the insight's context.

You can also dismiss an insight if it's not relevant to your current priorities. Dismissed insights won't reappear.

Next steps

• Understand how insights are generated automatically
• Learn how to link evidence to actions